3.1. AFSA’s approach to financial promotion

Pursuant to section 27(1) of the FSFR a “Financial Promotion” is any communication (made via any medium including brochures, telephone calls and presentations) the purpose or effect of which is:

(a)     to promote or advertise (i) Investments or (ii) any Regulated Activity; or

(b)     to invite or induce any Person (i) to enter into an agreement with any Person in relation to Investments or (ii) to engage in any Regulated Activity.

A Centre Participant may not make a Financial Promotion except as provided by or under the FSFR and Rules relating to the circumstances in which a Centre Participant may make, or will be deemed to make, a Financial Promotion, and the form and content of such Financial Promotion.